Dear Prospective Partner,
My name is Sofia Anisimova, the CEO of educational microholding KINGS TRAVEL GROUP (further KTG). Our company has provided the services of consulting in Education Abroad, Visa Services, Package Travelling and ESL since 2015. Our company comprises quality language education at the level of international standards, successful student visas and educational grants cases, fruitful cooperation with partner companies and educational providers from around the world, professional training and educational recruiting. For over 8 years, we have sent over 1000 students to study abroad; our University Preparation course shows at least 6.5 IELTS overall result.
As for our promotion tools, we are focusing on social media, holding an active social position, generating content and using digital marketing tools. We provide regular excursions to our enterprise, open consultation days, organizing of educational exhibitions to inform prospective applicants about study and training opportunities. The marketing strategies that we have used for 8 years already are mostly SMM, online exhibitions, local expos and other related sources. We consider these directions of marketing to be prospective and flourishing. We arrange live interviews with the schools we represent with Q&A sessions. Moreover, every year from September to December we organize multiple offline onsite presentations to get in contact and connect our partners with the locals.
Being located in Western Siberia of Russia, in the oil and gas capital, we have proven that our competitiveness in the region maintaining the highest customer loyalty ratio: several generations of students from the same family study with us one by one. Over the years of the preparatory language center development, we have gained valuable experience, owing to which we have optimized and improved the processes of immersive training in English for all age groups, which allows our students to achieve high results in the shortest possible time.
Since 2012 KTG microholding has been the representative of its main partners Swiss Institute HTMi, Kaplan Pathways, ILAC Canada, IntoStudy, BSBI and others. In 2017, we started to develop the Canadian education direction. We have represented our region as a part of US Embassy Commercial Service delegation that had provided us with the opportunity to familiarize ourselves with the US schools and Institutions in 2019. In 2019, we have had the ILAC Forum training in Moscow as well as got the certification of ICEF in May 2022 in Toronto. Our students have been studying in Canada, the UK, and the USA, in Germany, China and Australia. Our Mission Statement comprises all our goals: «Diversity. Cognitive Development. Excellent Service». It works both for our domestic language center methodology and for the other fields of our operation. Notwithstanding this fact, we follow the strict rules and procedures in all our actions.
This and the upcoming year we are planning to extend the number of full-time students being sent to get their high - skilled education in the UAE, China, Canada, the USA, Australia, New Zealand and Ireland. We are currently expanding our Asian direction, working with Solbridge (South Korea), University of Hong King (Shenzhen).
Our market has been fluctuating recently, but our main customers, the residents of the huge Tyumen and Sverdlovsk regions, which comprise about 6 million people, most of them are interested in making the long-term education plan starting with the language vacation course. In addition, we have been actively recruiting students from Saint Petersburg and Kazan. Being an oil and gas region we have multiple clients ready to invest in their education (Master’s), being qualified adults with prestigious jobs, some of them are looking to invest in their kids (boarding schools, camps, Pathways, Certificate, Diploma, Bachelor’s).
We are the recognized ICEF agency, participating in all their Global venues online and on-site. We annually undergo the trainings held by our global educational and travel partners. I am as a CEO has been constantly developing in my management and promotion skills. Please see my LinkedIn profile here.